Founded twenty-five years ago (1996) by the legendary Phyllis Rockower, the Los Angeles County Real Estate Investor’s Association (“LAC-REIA”) is the oldest and largest investor group in California.  We also have chapters in Orange, Ventura, Riverside, and San Bernardino counties, as well as nine Meetup groups.  Our mission is to provide: (1) education, (2) networking, and (3) mentoring to real estate investors throughout Southern California.  

We meet on the 2nd Thursday of every month in West Los Angeles. We start at 6:30 pm for our unique Vendor Expo (in our exhibition area).  Our general meeting runs from 7:30 to 9:30 pm. We proudly present the finest national and international speakers for in-depth real estate education. Learn from our great speakers and network with fellow investors.

For beginner investors that need special help getting started, we offer our super-duper world-famous Mentoring Program.  For our experienced investors, we have our special Gold Membership with their own private meetings and advanced seminars.

In 2016, Phyllis passed and fellow investor and author Lloyd Segal assumed leadership of LAC-REIA.  In his role as President, Lloyd and his team have been busy expanding LAC-REIA events and programs for members and real estate investors.  Among our many activities and benefits:

  1. Monthly Meetings. We conduct our General Meetings (free) on the second Thursday of every month, 7:30 to 9:30 pm.
  2. Vendor Expos. We conduct monthly Vendor Expos (free), before our general meetings, where you can “meet and greet” over 40 real estate professionals eager to work with you on your next project.

  3. LAC-REIA University. We conduct monthly workshops, classes, seminars, and boot camps on various real estate subjects. 

  4. Gold Membership. Our exclusive Gold Membership is for experienced investors looking for special VIP experiences and private events.

  5. Mentoring Program. We have the best Private Mentoring Program in the Western Hemisphere! For those of you new to real estate investing and need help getting started, our mentoring is for you.
  6. Loan Center. Our Loan Center (free) has over 100 lenders eager to finance your next deal.  These lenders will actually compete for your business. 

  7. Wholesale Deals. Every Friday we email you our “Wholesale Deals” with properties available for you to buy.  The list is free to members (with Gold Members receiving first priority).
  8. Rubbing Elbows Podcast. LAC-REIA hosts a weekly podcast called “Rubbing Elbows” (Thursdays at 2:30 pm and streaming thereafter), with the latest local real estate news, starring our very own Chuck Dorfman and Lior Yehuda. 

  9. Economic Updates. Lloyd’s award-winning “Economic Update” newsletter (free) with the latest real estate news comes out every Monday morning to help you start the week.

  10. Basic Training Boot Camp. It all starts with our quarterly Real Estate Basic Training Boot Camp, where we teach you the fundamentals of real estate investing. Don’t miss it!

As you can see there is something for everyone, regardless of whether you’re a beginner or experienced investor. Best of all, there are no membership fees and most of our activities are FREE.  But you need to RSVP so that you can attend.  Please go to and get started.  If you have any other questions or comments, please feel free to contact us at 310-792-6404.  We’re always here to help you…

Meet the Team

Lloyd Segal


After practicing law for over 30 years (specializing in real estate litigation), Lloyd Segal assumed leadership of the Los Angeles County Real Estate Investor’s Association in 2017 from the late Phyllis Rockower. Lloyd is also a mortgage banker, author, real estate investor, mentor, and public speaker. Now located in Los Angeles, California, Lloyd was born and raised in Pittsburgh Pennsylvania (Go Steelers!). He graduated Boston University and Southwestern University School of Law (where he was President of the Student Bar Association), and studied international law (and skiing) at the University of Innsbruck, Austria.

Lloyd is the author of four real estate reference books, including “Everything You Wanted to Know About Chapter 11 Bankruptcy…but Were Afraid to Ask,” “Stop Foreclosure Now in California” (Nolo Press), and “Stop Foreclosure Now” (American Management Association). Last year, “Stop Foreclosure Now” was selected “Best Personal Finance Book of the Year” by USA Today Book News, based upon helping homeowners avoid losing their homes in foreclosure. Lloyd also wrote “Foreclosure Investing” (Regency Publishing) to educate real estate investors on buying foreclosures. Lloyd’s newest book is called “Flipping Houses” which describes how to get started finding, financing, fixing, and flipping houses. All of Lloyd’s books are available at Barnes & Noble books stores, and online at and With his extensive experience and writings on real estate and related topics, Lloyd is considered “America’s Leading House-Flipping Expert.”

Lloyd is an informative and exciting public speaker with over 30 years of professional real estate experience as an investor, mentor, mortgage banker, attorney, and author. He has been interviewed and/or quoted on National Public Radio, Wall Street Journal, CNN, Fox Business News, Los Angeles Times, Parade Magazine, Smart Money, Publisher’s Weekly, and numerous local radio, TV, and newspapers around the country. He is a frequent guest speaker at universities, boards of realtors, Coldwell Banker national conventions, real estate investor clubs, and numerous other real estate and service organizations throughout the United States. Lloyd currently teaches workshops for investors and/or Realtors throughout United States.

Lloyd is a volunteer member of Mercy Ships, which provides humanitarian assistance after natural disasters around the world. In 2005, Lloyd traveled to New Orleans and volunteered in the recovery effort after Hurricane Katrina destroyed the city and killed over 1,800 residents. In 2010, Lloyd went to Port-a-Prince after an earthquake devasted Haiti, aiding in the relief and recovery efforts that destroyed homes and killed over 160,000 people! Lloyd would have done it again in 2014 after a typhoon and tsunami destroyed Phuket, Thailand, but was stopped at the border because he didn’t have sufficient vaccinations. And of course, Lloyd will volunteer again when the next natural disaster strikes somewhere in our world.

Lloyd is an avid horseman.  His passion is polo.  He is a member of the United States Polo Association, and the former President (nine years!) of the Will Rogers Polo Club in Pacific Palisades, California.

The Los Angeles County Real Estate Investor’s Association (“LAC-REIA”) is the oldest (25 years) and largest investor association in California. In his new role as President, Lloyd has been busy expanding LAC-REIA events and programs for members and real estate investors. The Vendor Expos, Basic Training Boot Camps, Out-of-State Investing Summits, LAC-REIA.TV, Annual Grand Expos, reconfigured website, and expanded Gold Membership activities, are just some of the new activities instituted by Lloyd and his team. The next time you attend a LAC-REIA event, be sure to come up and say hello to Lloyd. He is always eager to meet new members and hear your suggestions to improve and expand club activities.

Stop Foreclosure Now  Flipping Houses Book Lloyd Segal

LaTasha Evans

Club Coordinator

Born and raised in Granada Hills, LaTasha is the power behind the throne. She makes everything run smoothly at the Los Angeles County Real Estate Investor’s Association. At our monthly meetings, LaTasha is the first to arrive and the last to leave. She makes sure everyone gets checked in, that the vendors are set-up, and the featured speaker is ready to go. If you have questions or need help, look for LaTasha. With her smile and endless patience, she is always there to help you. When not engrossed in LAC-REIA details, LaTasha is busy water skiing and enjoying her daughter’s years at UCLA.

Susan Hall

Media Coordinator

Susan is the ultimate “Virtual Assistant.” Susan does everything the rest of at LAC-REIA refuse to do. If you receive an email, it’s from Susan. If you receive a reminder or flyer, it’s from Susan. If you pay online for a seminar or book, Susan processes it and emails you a receipt. Susan NEVER leaves her Culver City Castle and loves her new nickname, “Agoraphobic Agnes.” When not working on LAC-REIA business, she is busy watching “Game of Thrones” and “House of Cards.” We love her. You should too!

Jason Mueller

Graphic Designer

Jason, our intrepid graphic designer, is the man of the hour. If you see brilliant flyers and posters, and updates to our new website, you can thank our Jason’s talents and creativity. Born at UCLA and raised all over Southern California, Jason is a magician when it comes to graphics.

Phyllis Rockower

(1939 – 2017)

Phyllis Rockower started in real estate in the 1970’s in New York, buying her first fixer upper in 1979 for 82,000 and selling it 7 years later for 435,000.  This got her excited.  She bailed out of the Long Island market right before it tanked and moved to Florida, determined to expand her real estate investing. She started out small, buying and fixing a few houses. She then started going to seminars to learn how to expand her real estate investing.  The rest is history. She quickly owned 40 rental properties and was well on her way to building a lucrative retirement.

However, as they say, life happens while you are making other plans. She found herself divorced with little money and no credit and her assets sadly diminished. With the knowledge gained from her intense studying program, she moved first to Denver for two years and then to Los Angeles where she has lived and invested ever since. In 1996, Phyllis started a real estate investor’s club which over the past twenty plus years has flourished.

In November of 2017, our beloved founder passed away and will be forever missed.